Dannia Hakki is a DC-based PR guru and co-owner of the entertainment, hospitality, design and fashion PR agency Moki Media. I first met lobbyist and hospitality entrepreneur, Vinoda Basnayake, in 2009. I had just moved back to my hometown of Washington, D.C. after cutting my teeth in NYC at a high profile boutique lifestyle PR agency. I had some great experience as a publicist in NYC, but at just 25 years old, I had just taken an entrepreneurial leap to start my own PR agency, MoKi Media. DC was a new market for me, and I needed clients. I remember walking into Vinoda’s downtown rooftop lounge, Eden, and feeling like I was back in NYC. I had experience with nightlife accounts. I knew what to do, and how to do it. I needed to meet the owner of this place and introduce myself. The connection was instant. He went to Gonzaga High School. I went to Georgetown Day School & The Field School. He went to Georgetown. I went to George Washington University. He was a political lobbyist by day – with a JD/MBA from Wharton Business School – and nightlife entrepreneur by night. I was definitely going to be his publicist.

As we’re all watching the news focus shift to the retirement of Pope Benedict XVI, let’s remember that the Vatican knows how to drive and control global news cycles. The Vatican released the announcement at 6 am Eastern on a Monday morning, had video ready to roll-out and an army …