Emil Caillaux did some serious image homework  to tell the story of Aaron Schock through Taylor Swift lyrics. An example: See the whole thing at Buzzfeed, here.

Metro hired two firms to [rebuild its image] This cat cafe is really happening [and they’ll write your ex’s name on a litter box] Black Cat is moving its [weeknight shows up] DC Mad Max-style ATV group [chases cop off] The P Street Whole Foods [will finally have half decent …