Three things are guaranteed today:

1. Some people will be grumpy about the prospects of ‘Back to the Future’ day being over-hyped.
2. Some people (the FDC team) will be pumped about today because it allows us to take life a little bit less seriously and enjoy one of the greatest move trilogies of all time. It also gives us an excuse to go here.
3. Presidential campaigns will attempt to play off of the big day; some successfully and others quite the opposite.