House Republicans are doing it right with gif posts. Observe one argument in a series of five promoting the repeal of the United States’ Country of Origin Labeling (COOL) requirements.

1. COOL is costly for producers, retailers, and consumers.

According to the Agriculture Marketing Service (AMS), the first year-incremental costs for growers, producers, processors, wholesalers, and retailers are $2.6 billion. Furthermore, the estimated cost to the United States’ economy in higher food prices and reduced food production in the tenth year after implementation of the rule is $211.9 million.

We could read policy all day in this format. More here.