If you’re MSNBC, what’s the best way to improve your slumping ratings?

1. Hope that Obama taps Chris Matthews as his super-secret press secretary?

“This country needs a successful presidency,” Matthews said in addition to, ” I want to do everything I can to make this thing work, this new presidency work . . . . Yeah, it is my job.” [h/t Redstate]

2.  Remind Keith Olbermann that mustache rides are the reason ESPN has been so successful.

3. Let Morning Joe Scarbrough use as many F-bombs as he deems necessary. [h/t FishbowlDC]