As we’re all watching the news focus shift to the retirement of Pope Benedict XVI, let’s remember that the Vatican knows how to drive and control global news cycles.
The Vatican released the announcement at 6 am Eastern on a Monday morning, had video ready to roll-out and an army of third-party surrogates mic-d up for the morning TV talk shows.
We’re also going to hear the name Greg Burke a lot the next 48 hours …
Related: Vatican turns to Fox News man Greg Burke for image makeover