AdAge recently posted about the "top ten things social media can’t do."  Below are a few of their highlights, followed by our commentary.

Substitute for marketing strategy

Translation: Facebook is no longer a bullet point on that really awesome proposal you’re putting together – but shhh, don’t the "new media" experts.

Succeed without top management buy-in.

Translation: old people don’t Twitter.

Produce meaningful, measurable results quickly.

Note: Twitter has never produced anything meaningful

Guarantee sales or influence

RTs don’t translate into quick cash?

Be done by "kids" who "understand social innately"

Seriously, my neighbor’s kid Facebooks and can help your company go global.

On the other hand there are things social media CAN do

*Make you believe you’re important.
*Lead to awkward moments at staff meetings, especially when you realize you tweeted about your bout of diarrhea the night before.
*Hamstring your ability to ever run for office.
*Give you license to take pictures of your meals.
*Allow you to believe that tweeting about going to the gym somehow makes you skinnier.
*Be the sole reason you don’t get that much anticipated second date.
*Allow you to stalk people you’d otherwise never had remembered existed.
*Did we mention, give you a false sense of self worth?