Strange ads are the new black [coffee].

Starbucks is rolling out its own brand of instant coffee this week, and they’re employing a very topical, if slightly risky, ad campaign to do it. First aired during the premiere of Saturday Night Live, this ad for “Via” gambles heavily that the “angry mob” will either have a sense of humor about themselves, or weren’t going to patronize Starbucks in the first place [mediaite]