Have you ever read a press release and thought, “was this actually approved by someone whose academic career went beyond elementary school?”

What about releases that went above and beyond the call of duty and actually grabbed your attention?

In the spirit of drawing well-deserved attention to press secretaries everywhere, we’ve begun to collect press release hits and misses.

We feel it’s time that the good releases that nobody reads, get the attention they deserve. As for the bad ones press secretaries immediately regret soon after hitting send – we’ll highlight those too.

We all know a press release doesn’t guarantee earned media, but some of these will immediately become famous.

If you run across any releases that might be potential “Please Release Me ” material, shoot us an email at [email protected]

HIT : Institute for Energy Research

Once Again, the Consumer Gets Screwed
Lawmakers pursue policies that raise price of nearly everything

How often can you use the word "screwed" in the title of a press release?

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MISS : NewsandExperts.com

How Michael Vick Can Turn Himself Around

Expert on Leadership Lays Out Roadmap for Vick’s Return to Freedom and Football
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BELLEVUE, WA–(Marketwire – May 15, 2009) – Stop the world. Michael Vick wants to get back on.
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Returning to a leadership role of that nature won’t be easy, though, according to executive coach Michael Schutzler, author of the book "Inspiring Excellence – A Path to Exceptional Leadership from Book Publisher’s Network" (www.BlueSevenPartners.com ).

Really? A leadership expert?